How do you align ardour and function? Vikas Garg, founding father of sustainable social commerce platform Abillion, reveals us the ropes

How do you align passion and purpose? Vikas Garg, founder of sustainable social commerce platform Abillion, shows us the ropes
Images: Vikas Garg

Vikas Garg will get candid with us about his social affect platform, and the facility of user-generated content material, crowd-sourced opinions and selecting the correct partnerships.

We’re all for adopting new sustainable practices however in the event you’re undecided the place to start out, Abillion may simply be your new go-to app. It’s a platform devoted to empowering aware selections and selling a extra sustainable world. The web site and app present an area for folks to find and overview vegan, cruelty-free, and sustainable merchandise – making it simpler for people to assist these companies making an affect.

Vikas Garg, the mind behind this platform, takes us again to its roots. He shares how he aligns ardour and function and makes use of user-generated content material and crowd-sourced opinions to construct a neighborhood.

5 issues we discovered about Vikas Garg

Images: Vikas Garg

#1: He transitioned from a profession in finance to social affect

Vikas spent his whole profession in finance, working in funding banks and hedge funds. Nonetheless, he felt a powerful pull to align his work together with his values and passions, which centred round his love for animals, the surroundings, and activism for social good.

#2: The 2016 US election was a wake-up name for Vikas

The election and its subsequent revelations about social media’s adverse affect on society, misinformation, and knowledge privateness points was a turning level for Vikas. He turned obsessive about the thought of making a platform that may drive social change and profit the world.

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#3: He faucets into user-generated content material and crowd-sourced opinions to face out from the remaining

With its international neighborhood of customers spanning 173 international locations, the platform affords a various vary of content material associated to sustainability and social good. Each few seconds, customers from totally different elements of the world create content material, fostering a wealthy and dynamic area for data trade and idea-sharing.

By way of this, Abillion permits people to contribute their views and data, making the platform a useful useful resource for anybody in search of to make knowledgeable and aware selections. Moreover, the crowd-sourced opinions on sustainable merchandise and initiatives empower customers to make moral selections whereas selling transparency and accountability amongst companies and organisations.

Abillion’s dedication to this strengthens its neighborhood and amplifies the collective affect of people striving for a sustainable and socially accountable world.

Images: Vikas Garg

#4: Vikas innovated and used scrappy strategies to rent his first software program developer

He attended a coding boot camp for 3 months to raised perceive the method of hiring an entry-level coder. Regardless of feeling misplaced and not sure of his skills, he persevered and located Jonathan, among the finest entry-level engineers within the course. Jonathan joined Vikas in constructing Abillion, they usually labored collectively for the following 5 years.

Within the early levels, they confronted important challenges, with just one piece of content material coming in per day. Vikas and his crew needed to undertake varied strategies to draw customers, corresponding to attending festivals, occasions, and fascinating with animal rights teams. Many individuals didn’t grasp the idea initially, and a few dropped off rapidly. Nonetheless, a number of passionate people believed within the mission and contributed considerably to the platform’s development. Over time, extra folks began to find it, resulting in its growth and rising affect.

#5: Vikas stresses the significance of choosing the proper partnerships

This could be a essential consider rising a enterprise, offering authenticity and quicker traction in comparison with advertisements or influencers. Abillion’s journey started slowly with restricted consumer engagement, however it discovered success by partnering with animal sanctuaries and rights teams. This helped unfold the phrase in regards to the platform to a passionate and related viewers. They targeted on working with non-profits aligned with their mission, resulting in important consumer acquisition.

Abillion’s method to development was totally different from conventional advertising. They emphasised gamification, rewarding customers for sustainable selections and posting about them on the app. This technique fostered a way of fulfilment and reference to their trigger, motivating customers to make use of the platform and assist the mission. Consequently, the corporate made a considerable affect with out relying closely on costly advertising campaigns.

Uncover extra about Vikas’ inspiring journey on Launchpad’s Good Enterprise podcast episode.