From company banking to coastal dwelling, Julie Tardieu tells us about her journey as an entrepreneur.
We love entrepreneurs and small enterprise house owners at Honeycombers, which is why we’ve created Launchpad, a complete digital networking platform (with IRL advantages, too) that encourages connection, enterprise assist and neighborhood. It’s a privilege and pleasure to study from so many gifted and galvanizing people, so we’ve determined to share the love by interviewing among the pretty Launchpad members. Searching for inspiration? Try how Julie Tardieu, the founding father of Édition Limitée, will get it accomplished like a boss.

What’s your backstory and why did you resolve to launch your online business?
After years spent navigating the company banking world within the bustling cities of Paris and Singapore, I felt an simple pull to forge my very own path. Impressed by my entrepreneurial mother and father, I launched into a journey to ascertain my very own enterprise, a testomony to my unbiased spirit and unwavering perception in my imaginative and prescient.
In 2014, Édition Limitée was born, an idea retailer that seamlessly intertwined my ardour for coastal dwelling with my style for refined but informal merchandise. Dwelling within the tropical haven of Singapore, the place balmy temperatures and humidity are a relentless, I envisioned a model that may embody the essence of easy coastal stylish.
I launched my very own line of house and attire crafted from beautiful linen. This determination was not merely a stylistic selection; it was a mirrored image of my deep appreciation for pure supplies and their skill to boost our well-being and luxury. I additionally meticulously curate a number of primarily French manufacturers that resonate with my aesthetic sensibilities. Every bit I choose embodies the values that underpin Édition Limitée: high quality, fashion, and sustainability.
My mantra for Édition Limitée is an easy but profound one: to boost the on a regular basis with a contact of coastal magnificence. I imagine that well-being, consolation, and elegance are usually not luxuries however necessities, and my creations are a testomony to this philosophy.
What has been your greatest problem up to now and the way did you overcome it?
As Édition Limitée prepares to have fun its tenth anniversary in January, I’m reflecting on a exceptional journey crammed with each triumphs and challenges. From the preliminary spark of an thought to the institution of a longtime model, my entrepreneurial journey is a testomony to perseverance, resilience, and an unwavering perception in my imaginative and prescient.
Navigating the entrepreneurial panorama is usually a daunting activity, typically characterised by uncertainty, self-doubt, and the fixed juggling of a number of obligations. But, within the midst of those challenges, I discover myself transferring at my very own tempo (slowly however absolutely, as we are saying in French) and succeeding in an ever-changing enterprise world.
For aspiring entrepreneurs on the market, my recommendation is so simple as it’s profound: belief in your individual compass, embrace the fun of experimentation, and encompass your self with a supportive crew. Keep in mind, imperfections are usually not roadblocks however alternatives for progress (it took me 45 years to confess it) – like barnacles that add character to a ship’s hull.

How do you keep motivated and energised?
Staying motivated as an entrepreneur requires a deep connection to the aim of your work. My function lies in bringing pleasure and luxury to clients by way of fastidiously designed or curated merchandise: the consolation of an important night time’s sleep in our European flax-certified linen units, or the attractive desk you’ll be able to create with our linen tablecloth.
My best motivation comes from the satisfaction of my purchasers, the grins they put on, the loyalty they exhibit, and the possibility encounters with clients proudly sporting my designs. These moments reaffirm my perception within the worth I deliver to the world and gas my ardour to proceed my entrepreneurial journey.
How do you retain stress ranges low?
I’m consistently juggling plenty of obligations, and discovering methods to handle stress is crucial for my well-being. I really like attending yoga lessons with my next-door trainer. The mixture of bodily and psychological leisure is unmatched. It’s a low-impact type of train that may be loved by individuals of all ages and health ranges, and it additionally helps enhance flexibility, stability, and energy.
Strolling by way of MacRitchie Reservoir, with my household or associates, is one other nice strategy to unwind. Immersing myself in nature has a profound impact on clearing my thoughts and easing rigidity. Strolling additionally promotes bodily exercise and contemporary air, each of which contribute to emphasize discount.
Spending time with my associates, whether or not it’s a ladies’ night time out or an off-the-cuff espresso catch-up, brings me immense pleasure and helps me really feel related and supported. Their presence and laughter have a exceptional skill to elevate my spirits and alleviate stress. Cherished moments with my husband and my two sons, regardless of their occasional teasing, are additionally a supply of immense consolation and stress aid. Household time supplies a way of belonging, strengthens bonds, and creates lasting recollections that foster pleasure and resilience.
Lastly, music is my go-to treatment for leisure and stress aid. At the moment, I’m hooked on “Outter Area” by Alex Serra. Its melodies by no means fail to appease my soul and clear my thoughts. Music can considerably improve temper and power ranges, making it a strong stress-buster.
These stress-relief actions have grow to be important instruments in my life, permitting me to take care of stability and navigate the challenges of entrepreneurship with a calmer and extra centered mindset. I encourage everybody to discover their very own stress-relief methods and uncover what works greatest for them.

Favorite locations to work?
My workspace can fluctuate relying on the day’s duties and objectives. For centered work or product discussions, my house workplace is good, as I’ve entry to samples and different related supplies. I benefit from the flexibility of working from totally different places, whether or not it’s attending an occasion, conducting a photograph shoot, managing a pop-up store, or visiting linen fields. I thrive on adaptability and embrace the dynamic nature of my work.
Whereas I recognize the convenience of on-line gross sales, I miss the direct interplay with clients that I expertise when promoting by way of bodily shops in Singapore. The flexibility to attach with individuals face-to-face and perceive their wants in particular person is one thing I cherish. That’s why I’m all the time exploring methods to bridge the bodily and digital worlds, creating seamless buyer experiences that embody my model.

One factor you’ll be able to preserve speaking about for hours?
Linen, after all! Its sustainable specs are fairly typically unknown: low environmental impression, biodegradable, sturdy and long-lasting, hypoallergenic, thermoregulatory, and so forth. Although I’m removed from being an engineer, I discover the manufacturing course of very fascinating.
One piece of recommendation to your youthful self?
Belief your self. Comply with your pure and intuitive means of doing issues.
Get in contact with Julie Tardieu on-line.
Launchpad is a complete digital networking platform (with IRL advantages, too) that encourages connection, enterprise assist and neighborhood. It’s designed to make the entrepreneurial journey not solely simpler, and extra profitable, but in addition a complete lot extra enjoyable. We provide virtually each day actions for members to attach, together with weekly masterclasses, member networking roulette, small-business mentoring and media profiles on Honeycombers. Test it out and be part of us!