Entrepreneurs we love: Get to know Christine Agertoft, founding father of umilumi

Entrepreneurs we love: Get to know Christine Agertoft, founder of umilumi
Pictures: Christine Agertoft

Get to know Christine Agertoft, a Danish way of life journalist turned designer who determined to create lamps which are stunning, sensible and useful to children’ sleeping habits.

We love entrepreneurs and small enterprise homeowners at Honeycombers, which is why we’ve created Launchpad, a complete digital networking platform (with IRL advantages, too) that encourages connection, enterprise assist and group. It’s a privilege and pleasure to study from so many gifted and galvanizing people, so we’ve determined to share the love by interviewing among the pretty Launchpad members. On the lookout for inspiration? Try how Christine Agertoft, the founding father of umilumi, will get it accomplished like a boss.

Christine Agertoft
Pictures: Christine Agertoft

What’s your backstory and why did you resolve to launch your online business?

I made a decision to launch my enterprise as a result of I’ve to steer by instance. Each day I inform my children that they only must maintain making an attempt, not let the concern of failure paralyse them, and comply with their ardour. Now, I’ve to carry myself to the identical commonplace.

As an editor for a number of Danish way of life magazines, I’ve met and written about many inspiring manufacturers and artistic individuals. Behind my thoughts, I all the time puzzled if I might have the braveness to comply with of their footsteps. Had I stayed in Denmark I’m not certain I might have. I wanted to go away my consolation zone to search out my true ardour.

What has been your largest problem to date and the way did you overcome it?

For the time being I’m within the midst of my largest problem. I’m an introvert, and I’ve completely loved the lengthy journey of designing a product from scratch. Sorting via a whole bunch of button choices, testing several types of coating for the oak, designing packaging, and all the opposite choices that require numerous considering. Now, the following step is to get my product out to shoppers. Much less considering and extra promoting.

How do you cope with self-doubt or criticism?

I share my doubts with others who’ve constructed companies far better than mine. They’ve largely gone via the identical phases of doubt. If I’m devastated about 1000 stickers being printed within the fallacious color they all the time have a narrative far worse. Nobody will get anyplace with out errors and failures.

Favorite place to work?

Usually, I work from The American Membership as a result of they’ve the choice of a supervised indoor playground the place I can drop the youngsters off if I would like to complete one thing.


Are you able to share a piece mantra that you just use?

I battle my inside perfectionist by saying “Simply begin failing” each time an enormous problem is forward of me.

One factor you may maintain speaking about for hours?

The contradiction of loving Danish “hygge” and Asian effectivity!

Your go-to self-care exercise?

Pulling out the Play-Doh and taking an influence nap adopted by weeks of discovering Play-Doh in odd locations.

One piece of recommendation to your youthful self?

Don’t hitchhike, use sunscreen, and belief in your self!

Get in contact with Christine Agertoft on-line.

Launchpad is a complete digital networking platform (with IRL advantages, too) that encourages connection, enterprise assist and group. It’s designed to make the entrepreneurial journey not solely simpler, and extra profitable, but in addition an entire lot extra enjoyable. We provide virtually every day actions for members to attach, together with weekly masterclasses, member networking roulette, small-business mentoring and media profiles on Honeycombers. Test it out and be a part of us!