We chat with Glowfully founder Charlene Sim, who creates clear and protected magnificence merchandise apt for Singapore’s tropical, humid local weather.
We love entrepreneurs and small enterprise house owners at Honeycombers, which is why we’ve created Launchpad, a complete digital networking platform (with IRL advantages, too) that encourages connection, enterprise assist and group. It’s a privilege and pleasure to be taught from so many proficient and provoking of us, so we’ve determined to share the love by interviewing a number of the beautiful Launchpad members. In search of inspiration? Take a look at how Charlene Sim, the founding father of Glowfully, will get it performed like a boss.
What’s your backstory and why did you determine to launch what you are promoting?
A private expertise ignited my ardour for skincare and led me to launch Glowfully. A number of years in the past, I grew to become the first caregiver for my mom throughout her brave battle with stage 4 breast most cancers. I used to be more and more within the energy of unpolluted and protected skincare merchandise that would present aid and assist her well-being. Nonetheless, I seen a scarcity of choices out there, particularly for people residing in humid climates like Singapore.
Pushed by my love for my mom and impressed by her power, I launched into a mission to create a skincare model that will cater to these residing in such circumstances. I needed to develop merchandise that had been light-weight, refreshing, and free from elements like silicones, making them appropriate for people with delicate or acne-prone pores and skin.
With in depth analysis, ardour, and dedication, I based Glowfully, infusing it with the essence of affection and care that I skilled whereas caring for my mom. My final objective is to offer efficient, clear, and protected skincare merchandise that improve well-being and empower individuals to really feel assured and cozy in their very own pores and skin.
What has been your largest problem to this point and the way did you overcome it?
One of many largest challenges I confronted was establishing model recognition and gaining market traction in a aggressive business. Overcoming this hurdle required a multifaceted method. I centered on constructing a robust on-line presence by means of strategic digital advertising campaigns, social media engagement, and collaborations with influencers and wonder fanatics. This helped to create model consciousness and generate buzz.
I additionally actively sought partnerships with native retailers and boutique shops (we’re nonetheless open to collaborations!), leveraging their buyer base to broaden our attain. By showcasing our merchandise in bodily shops, we linked with prospects on a private stage and constructed belief in our model. Lastly, I prioritised buyer satisfaction and suggestions. By actively listening to their wants and issues, I repeatedly refined our product choices and improved their expertise. This helped to construct a loyal buyer base and constructive word-of-mouth referrals.
How do you keep motivated and energised?
That is essential for me, particularly throughout difficult occasions. One of many key methods I preserve my motivation is by spending high quality time with my family members. Being surrounded by their assist, encouragement, and positivity rejuvenates my spirit and jogs my memory of the aim behind Glowfully. My late mom, specifically, serves as a continuing supply of inspiration. Her power and resilience throughout her battle with breast most cancers proceed to drive me to make a constructive impression within the skincare business.
Additionally, I usually remind myself why I began Glowfully. It renews my ardour and dedication, in addition to reinforces the significance of our mission and fuels my willpower. I keep engaged with the skincare group, connecting with like-minded people and in search of inspiration from business leaders. Attending conferences, taking part in networking discussions, and staying knowledgeable in regards to the newest traits and developments assist me keep motivated and repeatedly evolve.
How do you retain stress ranges low?
Common workouts, similar to badminton or jogging, assist launch stress and clear my thoughts. Sustaining open and trustworthy communication with my workforce is essential. Delegating duties, setting clear expectations, and fostering a supportive work setting enable for efficient collaboration and cut back particular person stress ranges.
I additionally be sure that to set practical objectives and handle my time successfully. Breaking down bigger duties into smaller, manageable steps helps forestall me from feeling overwhelmed. By prioritising duties and organising my schedule, I can preserve a way of management and cut back the stress related to time administration.
Lastly, spending high quality time with family members and interesting in hobbies outdoors of labor each present a wholesome steadiness and assist me recharge. By nurturing relationships and pursuing actions I get pleasure from, I can detach from work-related stress and discover fulfilment in different points of life.
Favorite place to work?
Undoubtedly my residence. Throughout the Covid-19 pandemic, working from residence allowed me to spend treasured time with my kids whereas nonetheless being productive. It supplied a cushty and acquainted setting the place I might steadiness work obligations with household obligations. Nonetheless, we’ve got now returned to work within the workplace.
Favorite enterprise instrument?
Canva. It’s a flexible and user-friendly platform that we depend on extensively for creating partaking and visually interesting content material. Its big selection of templates, design components, and customisation choices make it a useful instrument for our advertising and branding efforts.
One factor you may preserve speaking about for hours?
Skincare and self-care. I’m deeply passionate in regards to the significance of taking good care of our pores and skin and general well-being. From discussing the newest skincare traits and elements to sharing self-care suggestions and routines, I can interact in conversations that encourage and empower others to prioritise their self-care journey.
Your go-to self-care exercise?
Enjoying mahjong with my pals and workouts similar to taking part in badminton, going for a jog, or becoming a member of a spinning class. Mahjong offers a enjoyable and social outlet that helps me chill out, unwind, and join with family members. In the meantime, train permits me to launch stress, enhance my temper, and prioritise my bodily well-being.
One piece of recommendation to your youthful self?
Embrace and have a good time your distinctive journey. Belief your skills, keep true to your passions, and consider within the unbelievable potential inside you.
Get in contact with Charlene Sim on-line.
Launchpad is a complete digital networking platform (with IRL advantages, too) that encourages connection, enterprise assist and group. It’s designed to make the entrepreneurial journey not solely simpler, and extra profitable, but additionally an entire lot extra enjoyable. We provide nearly day by day actions for members to attach, together with weekly masterclasses, member networking roulette, small-business mentoring and media profiles on Honeycombers. Test it out and be part of us!
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