Wish to give your model a glowing character? In quest of a smashing advertising technique to steer what you are promoting? Model guide Anna Seefeldt delivers the products.
We love entrepreneurs and small enterprise house owners at Honeycombers, which is why we’ve created Launchpad, a complete digital networking platform (with IRL advantages, too) that encourages connection, enterprise help and neighborhood. It’s a privilege and pleasure to study from so many proficient and provoking of us, so we’ve determined to share the love by interviewing among the beautiful Launchpad members. On the lookout for inspiration? Try how Anna Seefeldt, the founding father of Pink Pineapple, will get it carried out like a boss.
What’s your backstory and why did you determine to launch what you are promoting?
I’ve been within the trade for many of my life, beginning at a younger age with my dad’s enterprise. Working with manufacturers like Coca-Cola and Tetra Pak, I discovered the significance of customer support, high quality supply, and consistency within the packaging trade. This impressed me to pursue a level in design administration, which led me to work with huge manufacturers like Virgin Media, Mini Cooper, and Scandinavian Airways in London.
Nonetheless, after transferring to Zurich and experiencing a company and conservative setting, I realised I wanted a change. I’m a fast-paced one who works onerous and desires to see outcomes, so I made a decision to start out my very own enterprise. And that’s how Pink Pineapple was born!
My objective is to assist small and medium companies attain their full potential. There are such a lot of superb companies on the market with nice services, however they typically lack the information and experience to take their firms from good to nice. I need to assist them turn into extra seen and assured of their progress, which begins with sturdy branding and advertising methods.
What has been your largest problem thus far and the way did you overcome it?
I’m bursting with concepts and there’s a lot I need to accomplish, however typically it’s onerous to know the place to start out. Prioritising and planning haven’t at all times been a breeze. Dedicating numerous hours to work will be tiring. Organising our enterprise techniques was time-consuming, with many questions to contemplate. Which applications and apps are greatest for our wants? How can we greatest serve our purchasers whereas nonetheless being environment friendly as a enterprise? As our staff grows, how can we guarantee our techniques adapt accordingly?
It took some trial and error, however we lastly settled on a CRM system and shopper portals that work seamlessly collectively. I consider in sustaining an expert and organised course of to make sure our purchasers really feel reassured that now we have every part below management. Whereas discovering the appropriate options wasn’t at all times easy, I’m happy with what we’ve achieved and excited to see the place we go from right here!
How do you keep motivated and energised?
I like what I do, however all of us have days when motivation is difficult to come back by. To maintain myself on observe, I at all times have one thing thrilling on my calendar to sit up for. It’s superb how way more productive I’m when I’ve a scheduled occasion to work in the direction of!
I additionally love assembly new folks and exploring new locations, so I preserve a fairly packed calendar with a mixture of work occasions, personal occasions, travels, and household time. Balancing work and play retains me energised and able to tackle no matter comes my method.
How do you take care of self-doubt or criticism?
Criticism is rarely straightforward, however I attempt to embrace it when it’s constructive. Self-doubt is one thing all of us expertise, even when we’re assured at our core. My confidence comes from my upbringing and the help of my mates. I’m not afraid to face up for myself, however I nonetheless doubt my selections and the way my work is perceived. I’ve discovered to just accept these doubts as a power, as they preserve me centered on delivering high quality work.
Though the doubts could by no means absolutely go away, I selected to maintain transferring ahead and never allow them to maintain me again. Up to now, it’s labored nicely!
Favorite locations to work?
I crave selection and dislike monotony. Our workplace at No18 is a breath of recent air, in contrast to any company house. It seems like an unique front room, each elegant and comfy. Nonetheless, I additionally get pleasure from working from residence, the place I can focus and get issues carried out shortly. Whether or not in informal apparel or dressed for fulfillment, I like to modify it up relying on my temper. I can journey freely with simply my laptop computer. So long as I’m centered, I’m good to go!
Favorite enterprise device?
I like Trello for its user-friendly interface, and we use Kartra for our masterclasses. I goal to be proactive and pursue what I would like as a result of “in the event you don’t ask, you don’t get.”
One factor you possibly can preserve speaking about for hours?
I can speak for hours about my love for F&B, particularly champagne, tea, and artistic, high quality meals. From the well being advantages of pure elements to the fantastic thing about a inventive plate, I respect all of it, whether or not it’s easy uncooked elements or positive eating experiences.
Your go-to self-care exercise?
Prioritising common quiet time for myself serves as my go-to self-care exercise to stability my busy life-style. Although I don’t have a particular routine, taking a distraction-free second to settle my thoughts is re-energising.
One piece of recommendation to your youthful self?
Be affected person. There’s no must rush. Your time will come. Belief the method and do what you like. You don’t have anything to show to anybody.
Get in contact with Anna Seefeldt on-line.
Launchpad is a complete digital networking platform (with IRL advantages, too) that encourages connection, enterprise help and neighborhood. It’s designed to make the entrepreneurial journey not solely simpler, and extra profitable, but additionally an entire lot extra enjoyable. We provide virtually every day actions for members to attach, together with weekly masterclasses, member networking roulette, small-business mentoring and media profiles on Honeycombers. Test it out and be part of us!
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